eBooks Library

Financial & Managerial Accounting By : Carl S. Warren ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Gain a solid foundation in the core accounting concepts as you develop a true appreciation for why accounting is important to business and a prosperous society with Warren/Reeve/Duchac's FINANCIAL AND MANAGERIAL ACCOUNTING, 14E. This latest edition clearly demonstrates how accounting is more than just data and black and white rules. Instead, you see how accounting provides key information used to make critical business decisions. A new chapter schema provides context that emphasizes how each chapter's content fits into the big picture. The book focuses on why accounting is important and consistently reinforces connections to the big picture throughout the text by connecting journal entries to the accounting equation. You also gain important practice in making business decisions. Book Detail : Author : Carl S. Warren Pages : 1472 pages Publisher : C...

How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms By : Cory Huff ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art.For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketin...

Don't Price the Product; Product the Price: And 9 Other Laws of Marketing-Driven Products By : Madhavan Ramanujam ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The book explains how most companies get sidetracked by Product-Driven Thinking and how to innovate by starting with the price customers will pay, and creating the product for that price. It will present a process that Simon-Kucher & Partners has used to help dozens of others avoid innovation failure by making pricing and marketing their guiding light throughout the product development process.This book will also explain the following 4 common red flags: Feature Shocks - Product concepts overloaded with features and functions, the result of trying to serve too many customers and customer needs because the core customer and need has not been nailed down. That makes the product costly to produce, forcing it to be overpriced. Dead on Arrivals - Products that hit the market dead on arrival because...

Product Management for Dummies By : Brian Lawley ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America--yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job--or simply aspire to break into a new role--Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.From defining what product management is--and isn't--to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, comp...

Short Selling: Finding Uncommon Short Ideas By : Amit Kumar ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : When an investor believes a stock is overvalued and will soon drop in price, he might decide to "short" it. First, he borrows an amount of the stock, and then sells it. He waits for the stock to tank before buying back the same amount of shares at a deflated price. After returning the shares to his lender, he pockets the difference--unless any one of several hard-to-predict variables interferes, and the stock fails to drop.Since these variables are so hard to predict, short selling is difficult for even seasoned investors. It takes great talent and experience to isolate the best short ideas for falling stocks--skills Amit Kumar developed and honed over decades of market analysis and trading. This book shares his short-selling framework, built on themes common to falling stocks and the market's endemic strengths and cycles. Featuring key c...

The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World By : Pedro Domingos ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A thought-provoking and wide-ranging exploration of machine learning and the race to build computer intelligences as flexible as our ownIn the world's top research labs and universities, the race is on to invent the ultimate learning algorithm: one capable of discovering any knowledge from data, and doing anything we want, before we even ask. In The Master Algorithm, Pedro Domingos lifts the veil to give us a peek inside the learning machines that power Google, Amazon, and your smartphone. He assembles a blueprint for the future universal learner--the Master Algorithm--and discusses what it will mean for business, science, and society. If data-ism is today's philosophy, this book is its bible. Book Detail : Author : Pedro Domingos Pages : 352 pages Publisher : Basic Books Language : ISBN-10 : 04...

Bank 4.0: Embedded, Ubiquitous, Extinct By : Brett King ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The future of banking is already here -- are you ready?Bank 4.0 explores the radical transformation already taking place in banking, and follows it to its logical conclusion. What will banking look like in 30 years? 50 years? The world's best banks have been forced to adapt to changing consumer behaviors; regulators are rethinking friction, licensing and regulation; Fintech start-ups and tech giants are redefining how banking fits in the daily life of consumers. To survive, banks are having to develop new capabilities, new jobs and new skills. The future of banking is not just about new thinking around value stores, payment and credit utility -- it's embedded in voice-based smart assistants like Alexa and Siri and soon smart glasses which will guide you on daily spending and money decisions. The coming Bank 4.0 era is one where either your bank is em...

The Art Of The Long View: Planning For The Future In An Uncertain World By : Peter Schwartz ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life--bottom-line numbers, for instance--but the intangibles: our hopes and fears, our beliefs and dreams. Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibles.In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the scenaric approach, giving you the tools for developing a strategic vision within your business.Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, Bel...

The Future You: Break Through the Fear and Build the Life You Want By : Brian David Johnson ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : In the first book of its kind, an acclaimed futurist gives readers the tools they need to envision and create the future they want.If you?re like most people, thinking about tomorrow makes you anxious. You may have dreams of what you want to do or where you want to be in the next few months, years, or decade, but you?re fearful because you don?t know what may await. Unfortunately, this apprehension affects how you make decisions today?the kind of decisions that will impact your life tomorrow.?Acclaimed futurist Brian David Johnson has spent a quarter century helping governments, Fortune 500 corporations, and other organizations chart successful paths forward by showing them what the world will soon look like. Now, he uses his prognosticator?s skill to help you be your best self?to help you see the future, and your place in it, in a ...

Forecasting and Predictive Analytics: With ForecastX By : J. Holton Wilson ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Forecasting and Predictive Analytics, Seventh Edition, is the most practical forecasting book on the market with the most powerful software: ForecastX. This edition presents a broad-based survey of business forecasting methods, including subjective and objective approaches. The authors, Keating and Wilson, deliver practical how-to forecasting techniques, along with dozens of real-world data sets while holding theory and math to a minimum.Today, most business planning routinely begins with a sales forecast. Whether you are an accountant, a marketer, a human resources manager, a data scientist, or a financial analyst, sooner or later, you will have to predict something. This book is designed to lead students through the most helpful techniques to use in any prediction effort.New to This Edition?Four new chapters focus on predictive analytics...

Underwriters of the United States: How Insurance Shaped the American Founding By : Hannah Farber ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Unassuming but formidable, American maritime insurers used their position at the pinnacle of global trade to shape the new nation. The international information they gathered and the capital they generated enabled them to play central roles in state building and economic development. During the Revolution, they helped the U.S. negotiate foreign loans, sell state debts, and establish a single national bank. Afterward, they increased their influence by lending money to the federal government and to its citizens. Even as federal and state governments began to encroach on their domain, maritime insurers adapted, preserving their autonomy and authority through extensive involvement in the formation of commercial law. Leveraging their claims to unmatched expertise, they operated free from government interference while simul...

Current DMV Practical Test for California: With over 350 Drivers test questions and answers for DMV written Exam: 2020 Drivers Permit/License Study Guide. By : DEBBY DESMOND ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : To use online practical tests to prepare for your driver's license test can be a lot easier than you can imagine. Using this compiled 350 driving practical test question you can easily pass your driving test. Contained in this book are random multiple permit tests questions and answers to help you get well prepared. As you are preparing with these practice exams, there are correct answers that have been provided so as to know when you select the incorrect answer and then correct yourself immediately and it will enable you to evaluate yourself in order to know how well you are doing during the test. The practical questions in this book are well arranged in such a way that it consists of 6 different practical test questions of 65, 54, 50,135 and 46 r...

Credit is Queen, Charlene: A Coloring and Fun Activity Book By : Kishanna Heyward ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : If you are a parent that would like to teach your child about credit, then Credit is Queen, Charlene is the coloring book for you!As we all know, establishing good credit is essential to everything that we do. It is never too early to talk to your kids about credit. This coloring book takes you, and your child, on a real-world adventure with Charlene as she works to keep her credit clean. Kids of all ages will learn how to use credit responsibly and learn how to create generational wealth. In addition, this coloring book features various activities that will make learning about credit fun. In the back of each coloring book is also a parent guide that can be used to help parents maintain good credit. Book Detail : Author : Kishanna Heyward Pages : 50 pages Publisher : Kishanna Heyward Language : ISBN-10 : 0578803674 ISBN-13 : 9780578803678   S...

Insurance Made Easy: A Comprehensive Roadmap to the Coverage You Need By : Tony Steuer ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : #1 NEW RELEASE IN INSURANCEAMAZON BEST SELLER IN INSURANCE Insurance can be confusing and expensive, but it's also necessary protection from risk. To alleviate that confusion, Tony Steuer has created a comprehensive guide to insurance--from how to calculate your ideal level of coverage to avoiding fraud--using the familiar metaphor of professional football. Your agents act as your coaching team, and each type of insurance is a player on your team, covering a different position. Let's see who's on the roster:* Auto insurance* Disability insurance* Health insurance, including Medicare* Homeowner's/renter's insurance* Life Insurance* Long-term-care insurance* AnnuitiesInsurance coverage is a personalized product, based on a specific need to cover a risk. Don't overpay for the wrong coverage. Draft the righ...

50 Steps to Showroom Mastery: A New Way to Sell Cars - Discover How to Supercharge Your Car Sales Career and Become a Showroom Executive By : Gordon N. Wright ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Gordon Wright has distilled over a decade of best practices he has developed, used and tested on the dealership showroom sales floor into this training manual and step-by-step guide. You will learn the principles and approaches he used to build a new and successful sales career in the car business following 25+ years working in corporate marketing and sales roles. Ten years of working this system in the dealership showroom before, during, and after the global financial crisis (2007-2009) has proved that you can sell more cars, deal with fewer objections and build an army of fans and advocates if you follow these 50 Steps to Showroom Mastery. Whether you are just starting out in the car sales business or you have a year or two under your belt but you're still tryi...

She Believed She Could So She Did: Bullet Grid Journal, 150 Dot Grid Pages, 8x10, Professionally Designed By : NOT A BOOK ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Great for Dot Grid Journaling! ELEGANT SIMPLE DESIGN - Whether on your desk at home or in your bag on the go our professionally designed 8 by 10-inch notebooks are the perfect size for journaling, drawing or notetaking.PERFECT FOR DOT GRID JOURNALING - This notebook contains 150 pages (75 sheets), 60# paper (90.3 gms), with a dotted grid pattern to help guide your drawing and writing. The 5 mm spaced dots and are set to 25% opacity.JUST LEARNING HOW TO JOURNAL? - There is no "one way" to use a bullet grid journal! We recommend checking out all the amazing resources online for inspiration. We've included some basic suggestions in the first few pages but the rest is up to you!Good Luck and Happy Journaling Book Detail : Author : NOT A BOOK Pages : pages Publisher : Createspace I...

Not a Good Neighbor: A Lawyer?s Guide to Beating Big Insurance by Settling Your Own Auto Accident Case By : Brian LaBovick ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : In Not a Good Neighbor, injury lawyer Brian LaBovick shows you how to navigate the paperwork and pitfalls of an automobile accident case. Brian shares stories from nearly three decades in practice to help you maximize benefits in this often complicated process. Learn the ins and outs of auto accident insurance and ways to increase your settlement with the strategies you need to attain the money you deserve. In today?s world, insurance alone cannot protect you. Learn how to protect yourself and fight for fairness so you?re never a victim again. Book Detail : Author : Brian LaBovick Pages : 260 pages Publisher : Lioncrest Publishing Language : eng ISBN-10 : 1544519702 ISBN-13 : 9781544519708   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Appl...

The Simple Life Guide to RV Living: The Road to Freedom and the Mobile Lifestyle Revolution By : Gary Collins ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : RVs are great for taking vacations, but today more and more people are discovering the advantages of living in an RV full-time. Author and entrepreneur Gary Collins has found freedom and fulfillment in life on the road. His mile-by-mile guide shows how you too can liberate yourself and find lasting joy through simplicity. Practical step-by-step instructions cover all the essentials: ? decluttering and downsizing for a stress-free fresh start ? handling common obstacles for an easy transition to a carefree lifestyle ? selecting and outfitting an RV to become your ideal home on wheels With Collins at the helm, youll steer clear of costly and time-consuming mistakes so you can enjoy a smooth ride into your adventurous new life. Book Detail : Author : Gary Collins Pages : pages Publisher : Second Natur...

Catastrophic Care: How American Health Care Killed My Father--and How We Can Fix It By : David Goldhill ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : A visionary investigation that will change the way we think about health care: how and why it is failing, why expanding coverage will actually make things worse, and how our health care can be transformed into a transparent, affordable, successful system. In 2007, David Goldhill?s father died from infections acquired in a hospital, one of more than two hundred thousand avoidable deaths per year caused by medical error. The bill was enormous?and Medicare paid it. These circumstances left Goldhill angry and determined to understand how world-class technology and personnel could coexist with such carelessness?and how a business that failed so miserably could be paid in full. Catastrophic Care is the eye-opening result.Blending personal anecdotes and extensive research, Goldhill presents us with cogent, biting analysis that ...

University of Berkshire Hathaway: 30 Years of Lessons Learned from Warren Buffett & Charlie Munger at the Annual Shareholders Meeting By : Daniel Pecaut ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Will there ever be another investing book like this? It's unlikely.University of Berkshire Hathaway is a remarkable retelling of the lessons, wisdom, and investment strategies handed down personally from Warren Buffett and Charlie Munger to shareholders during 30 years of their closed-door annual meetings. From this front row seat, you'll see one of the greatest wealth-building records in history unfold, year by year.If you're looking for dusty old investment theory, there are hundreds of other books waiting to cure you of insomnia. However, if you're looking for an investing book that's as personal as it is revelatory, look no further.Packed with Buffett and Munger's ttipuktapik1167.mail6@blogger.comss, generous, and often hilarious wisdom, Un...

SPSS Statistics for Dummies By : Keith McCormick ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The fun and friendly guide to mastering IBM's Statistical Package for the Social SciencesWritten by an author team with a combined 55 years of experience using SPSS, this updated guide takes the guesswork out of the subject and helps you get the most out of using the leader in predictive analysis.Covering the latest release and updates to SPSS 27.0, and including more than 150 pages of basic statistical theory, it helps you understand the mechanics behind the calculations, perform predictive analysis, produce informative graphs, and more. You'll even dabble in programming as you expand SPSS functionality to suit your specific needs.Master the fundamental mechanics of SPSS Learn how to get data into and out of the program Graph and analyze your data more accurately and efficiently Program SPSS with Command Syntax Get ready to start handling data like a pro--...

Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach By : Andrew F. Hayes ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Lauded for its easy-to-understand, conversational discussion of the fundamentals of mediation, moderation, and conditional process analysis, this book has been fully revised with 50% new content, including sections on working with multicategorical antecedent variables, the use of PROCESS version 3 for SPSS and SAS for model estimation, and annotated PROCESS v3 outputs. Using the principles of ordinary least squares regression, Andrew F. Hayes carefully explains procedures for testing hypotheses about the conditions under and the mechanisms by which causal effects operate, as well as the moderation of such mechanisms. Hayes shows how to estimate and interpret direct, indirect, and conditional effects; probe and visualize interactions; test questions about moderated mediation; and report differe...

An Introduction to Statistics and Data Analysis Using Stata(r): From Research Design to Final Report By : Lisa Daniels ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : An Introduction to Statistics and Data Analysis Using Stata(R) by Lisa Daniels and Nicholas Minot provides a step-by-step introduction for statistics, data analysis, or research methods classes with Stata. Concise descriptions emphasize the concepts behind statistics for students rather than the derivations of the formulas. With real-world examples from a variety of disciplines and extensive detail on the commands in Stata, this text provides an integrated approach to research design, statistical analysis, and report writing for social science students. Book Detail : Author : Lisa Daniels Pages : 392 pages Publisher : Sage Publications, Inc Language : ISBN-10 : 1506371833 ISBN-13 : 9781506371832   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad,...

Business Analytics: Data Analysis & Decision Making By : S. Christian Albright ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Master data analysis, modeling and the effective use of spreadsheets with the popular BUSINESS ANALYTICS: DATA ANALYSIS AND DECISION MAKING, 7E. The quantitative methods approach in this edition helps you maximize your success with a proven teach-by-example presentation, inviting writing style and complete integration of the latest version of Excel. The approach is also compatible with earlier versions of Excel for your convenience. This edition is more data-oriented than ever before with a new chapter on the two main Power BI tools in Excel -- Power Query and Power Pivot -- and a new section of data visualization with Tableau Public. Current problems and cases demonstrate the importance of the concepts you are learning. In addition, a useful Companion Website provides data and solutions files, SolverTable for optimization sensitivity analys...

Essentials of Business Analytics By : Jeffrey D. Camm ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Build valuable skills that are in high demand in today's businesses with BUSINESS ANALYTICS, 3E. You master the full range of analytics as you strengthen your descriptive, predictive and prescriptive analytic skills. Real-world examples and visuals help illustrate data and results for each topic. Clear, step-by-step instructions for various software programs, including Microsoft Excel, Analytic Solver, and JMP Pro, teach you how to perform the analyses discussed. Practical, relevant problems at all levels of difficulty further help you apply what you've learned to succeed in your course. Book Detail : Author : Jeffrey D. Camm Pages : 800 pages Publisher : South Western Educational Publishing Language : ISBN-10 : 1337406422 ISBN-13 : 9781337406420   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, ...

The Misbehavior of Markets: A Fractal View of Financial Turbulence By : Beno?t B. Mandelbrot ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : "Together with Richard L. Hudson, Benoit Mandelbrot turns a fractal eye to the behavior of financial markets and overturns the "random walk" theory that is the underpinning of all contemporary financial analysis. Markets, we learn, are far riskier than we have wanted to believe." "The ability to simplify the complex has made Mandelbrot one of the century's most influential mathematicians. With his fractal models, the (mis)behavior of the world's markets - from the gyrations of IMB's stock price and the Dow, to cotton trading, and the dollar-Euro exchange rate - can be understood in more accurate terms than the tired theories of yesteryear." The (Mis)Behavior of Markets is a reevaluation of the standard tools and models of modern financial theory. Mandelbrot's fresh insights ex...

Lean Analytics: Use Data to Build a Better Startup Faster By : Alistair Croll ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder of trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.'LEAN ANALYTICS' can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the one metric that matters to your business right now gives you the focus you need to move ahead - and the discipline to know when to change course.Written by Alistair Croll and Ben Yoskovitz, the book lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Packed with over thirty case stu...

How to Measure Anything in Cybersecurity Risk By : Douglas W. Hubbard ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A ground shaking expos? on the failure of popular cyber risk management methods How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current risk management practices, and offers a series of improvement techniques that help you fill the holes and ramp up security. In his bestselling book How to Measure Anything, author Douglas W. Hubbard opened the business world's eyes to the critical need for better measurement. This book expands upon that premise and draws from The Failure of Risk Management to sound the alarm in the cybersecurity realm. Some of the field's premier risk management approaches actually create more risk than they mitigate, and questionable methods have been duplicated across industries and embedded in the products accepted as gospel. This book sheds light on these blatant risks, and provides alterna...

Statistics for Business & Economics, Revised (with Xlstat Education Edition Printed Access Card) By : David R. Anderson ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Get more out of your statistics course than simply solving equations. Discover how statistical information enables strong decisions in today's business world with STATISTICS FOR BUSINESS AND ECONOMICS, REVISED 13E. Sound methodology combines with a proven problem-scenario approach, and meaningful applications for the most powerful approach to mastering critical business statistics. This edition's prestigious author team brings together more than 25 years of unmatched experience to this thoroughly updated text. More than 350 real business examples, timely cases, and memorable exercises present the latest statistical data and business information with unwavering accuracy. To ensure the most relevant coverage, this edition includes coverage of popular commercial statistical software Min...

The Misbehavior of Markets: A Fractal View of Financial Turbulence By : Beno?t B. Mandelbrot ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Benoit B. Mandelbrot, one of the century's most influential mathematicians, is world-famous for making mathematical sense of a fact everybody knows but that geometers from Euclid on down had never assimilated: Clouds are not round, mountains are not cones, coastlines are not smooth. To these classic lines we can now add another example: Markets are not the safe bet your broker may claim.In his first book for a general audience, Mandelbrot, with co-author Richard L. Hudson, shows how the dominant way of thinking about the behavior of markets-a set of mathematical assumptions a century old and still learned by every MBA and financier in the world-simply does not work. As he did for the physical world in his classic The Fractal Geometry of Nature , Mandelbrot here uses fractal geometry to propose a new, more accurate way...